Six lines, no spin.
- You sign in with an email address, or with Apple or Google. That is the account.
- When you take the shot, the photo goes to our servers, where an AI model identifies the car and builds your sticker.
- A spot can carry a city label and coarse coordinates — where you spotted it, not a trail of you.
- There are no ads inside the app. We do measure which ad campaigns bring new players, and iOS asks your permission before we can — say no and nothing is tracked.
- We never sell your data.
- Deleting your account removes it, your Garage and your spots, after a 14-day grace period.
The complete list.
- Account details. An email address, and a password if you make one. Signing in with Apple or Google gives us the identifier and the email address they release — if you use Apple's Hide My Email, we only ever see the relay address.
- Your profile. A handle, and a profile picture if you upload one. Both are public.
- The photos you take. Spotting a car means photographing it. The photo is uploaded and processed so the game can identify the car — № 04 charts the whole journey.
- Depth data from the camera. On iPhones that produce it, we read the depth of the scene at the moment of capture to confirm you are photographing a real car and not a screen or a photograph. It is used for that check and is not kept as an image.
- What the game builds. The sticker, specs, value, catalog number, rarity tier, the one-line quip, and the Garage that holds them.
- Where a spot happened. If you allow location, a spot carries the city name and coarse coordinates, used to place it on your card and to rank you locally.
- Social connections. Who you follow and who follows you.
- Subscription status. Whether VIP Pass is active. Apple handles the purchase itself. We never see your card details.
- Device and diagnostic data. Device model, OS version, app version, a push notification token if you allow notifications, and error logs when something breaks.
- Marketing attribution. Only with your permission — see № 06.
What the app asks for.
Every one of these is optional except the camera, and each is asked for in context:
- Camera — required. The entire game is pointing it at cars, and it is how you scan another player's QR code. Refuse it and there is not much game left.
- Location (while using the app) — optional. Stamps a spot with where you found it and powers your city's scoreboard. Refuse it and spots simply carry no place.
- Notifications — optional. Used for things that happened to you: a rival passing you, a spot finishing. Refuse it and nothing else changes.
- Photo library — optional. Only when you choose a profile picture, or save a sticker image to your Photos.
- Tracking — optional, and iOS asks separately. See № 06.
Changed your mind about any of them? iOS Settings → Blindspot, at any time.
The shot, start to finish.
This is the part that matters most, so here it is step by step:
- On your phone first. Your iPhone checks there is a car in the frame, and reads the depth of the scene to confirm it is a real object and not a picture of one. That step never leaves the device.
- The upload. The photo travels to our servers over a secure, single-purpose link.
- The identification. An AI model reads the photo and works out the exact car. The sticker, the specs, the value and the line written about it all come from that.
- The Garage. The finished sticker and its details are saved to your account.
So, plainly: an AI looks at the car photos you take. That is not a side effect — it is the whole game. Your photos are used to run that loop and for nothing else. They are not used to advertise to you, and they are not sold.
Where it lives, who touches it.
Your data goes to the service providers that make the app work, and to no one else:
- Cloud hosting and storage — runs our servers and holds your photos, stickers and Garage.
- An identity provider — holds your sign-in details and signs you in.
- An AI provider — reads the photo to identify the car and build its sticker.
- A messaging provider — delivers push notifications, if you allow them.
- Apple — processes every payment. We receive only whether a subscription is active.
- A subscriptions provider — reconciles that status between Apple and your account.
- An attribution provider — measures ad campaigns, and only with your permission (№ 06).
We name the categories rather than the companies, because the specific vendors are part of how the app is built and they change as it grows. If you want the current list by name — as a regulator, or simply because you would like to know — ask us and we will send it.
Transfers happen over HTTPS, and a photo travels on a secure, single-purpose signed link. Beyond these processors your information goes nowhere: nothing is sold, and no data goes to advertisers or data brokers.
No ads inside. One honest exception.
Blindspot shows you no advertising. There are no ad SDKs in the app and no ad networks receive anything about you.
We do advertise Blindspot elsewhere, and we measure which campaigns work. An attribution provider, alongside Apple's own privacy-preserving ad measurement, reports that an install came from a particular campaign. To do that in a way that involves your device's advertising identifier, iOS must ask you first — that is the "Allow Blindspot to track your activity" prompt.
- If you say no, the advertising identifier is not used, and no tracking happens.
- If you say yes, attribution data — campaign, install and basic app events — is shared with our attribution provider and the ad network the install came from.
Either way it changes nothing in the game: your Garage, your ranks and what you see are identical. You can change your mind in iOS Settings → Privacy & Security → Tracking.
Public by design.
Blindspot is played in public, so some of it is public on purpose:
- Your handle and profile picture.
- Your standing. Your Garage value and rank can appear on local and global boards.
- Your profile via QR. Anyone who scans your code can open your profile.
- What you choose to share. A shared spot can include its city label. A share link works for anyone who has it.
Your email address, your exact coordinates and your subscription status are never shown to other players.
How long we keep it.
- Your account and Garage — for as long as the account exists.
- Uploaded photos — kept while the spot exists, because the sticker is derived from them and we need to be able to correct a bad identification.
- Diagnostic logs — up to 90 days, then deleted automatically.
- Deleted accounts — recoverable for 14 days, then removed. See № 10.
- Backups. Deleting data removes it from the live systems immediately. Encrypted backups rotate on a schedule, and any residual copy is purged within 30 days. Restoring a backup never brings a deleted account back.
- Records we must keep — a minimal transaction record where tax or accounting law requires it, even after the account is gone.
Read it, fix it, erase it.
Wherever you live, one message through the contact form covers all of this, and we answer within 30 days:
- Access — ask what we hold about you and we will send you a copy.
- Correction — if something is wrong, tell us and we will fix it.
- Deletion — the account, the Garage and the spots, removed.
- Portability — a machine-readable copy of what you gave us.
- Objection and restriction — ask us to stop or limit a particular use.
- Withdrawing consent — permissions are revocable in iOS Settings at any time.
If you are in the EU or UK, our lawful bases are: performing our contract with you (running the game), your consent (location, notifications, tracking), and our legitimate interests (keeping the game fair and secure). You may complain to your local data protection authority.
If you are in California, you have the rights to know, delete, correct and to opt out of "sale" or "sharing" of personal information. We do not sell or share personal information as those terms are defined by the CCPA, and we do not offer financial incentives for your data.
From inside the app.
Open Settings → Account → Delete Account in Blindspot and confirm. Deletion is scheduled with a 14-day grace period: sign in again within 14 days and everything is restored exactly as it was. After that, your account, profile, Garage, spots, photos and social connections are permanently removed.
Deleting your account does not cancel your subscription — that lives with Apple. Cancel it first in iOS Settings → your name → Subscriptions, or you will keep being charged for an account that no longer exists.
Prefer not to do it in the app? Send us a message through the contact form, from the address on the account, and we will do it for you.
Not built for under-13s.
Blindspot is not directed at children under 13, and the Terms require an account holder to be at least 13 years old. We do not knowingly collect personal information from children under 13.
If you are a parent or guardian and believe a child under 13 has created an account, tell us through the contact form and we will delete the account and the data attached to it.
Where the servers are.
Our servers are in the United States. If you use Blindspot from outside the US, your information is transferred there and processed under US law.
For transfers out of the EU, UK or Switzerland we rely on the European Commission's Standard Contractual Clauses with our processors.
If this page changes.
When this policy changes, the new version is posted here and the date at the top changes with it. If a change materially affects how we use your data, we will tell you in the app before it takes effect.
Who is behind this page.
Blindspot (Apple App ID 6789834293) is published by Launchpad Creative, LLC, a Tennessee limited liability company, which is the data controller for the information described here.
Privacy questions, requests, or anything this page did not answer: the contact form. A person reads every one.
See also the Terms of Use and the Subscription Terms.